Resource center

Know more.
Partner better.

Practical guidance on affiliate fundamentals, tracking, traffic quality and payments—organized for faster decisions.

Featured guides

Clear answers to
essential questions.

Each guide connects to a detailed OY page so advertisers and publishers can prepare before launch.

Understand the relationship between advertisers, publishers, tracking and performance-based payment.

Prepare traffic sources, audience geographies, promotional methods and account information for review.

Define the conversion, geography, channel rules, creative and validation window before launch.

See how clicks, conversion postbacks, sub IDs and reporting support everyday optimization.

Review the essentials of partner screening, source transparency, brand safety and conversion validation.

Find answers about accounts, offer access, commissions, PayPal, wire, crypto and Payoneer payouts.

Quick glossary

CPA

Payment for a predefined qualified action.

CPL

Payment for an eligible customer lead.

CPS

Payment for a confirmed sale or order.

CVR

The share of clicks that complete the target action.

EPC

A measure of average earnings generated per click.

Postback

A server-based method for passing conversion events.