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Practical guidance on affiliate fundamentals, tracking, traffic quality and payments—organized for faster decisions.

Quick glossary

Speak the same
performance language.

CPA

Payment for a predefined qualified action.

CPL

Payment for an eligible customer lead.

CPS

Payment for a confirmed sale or order.

CVR

The share of clicks that complete the target action.

EPC

A measure of average earnings generated per click.

Postback

A server-based method for passing conversion events.

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