01
Partner review
Account details, promotional properties and declared traffic methods are reviewed for fit.
Trust & qualitySustainable growth starts
Sustainable growth starts
with a clean signal.
OY works to protect advertisers, publishers and customers through clear rules, partner review and ongoing performance monitoring.
01Review before accessUnderstand the partner, property and promotion method.
02Monitor after launchLook beyond volume to patterns and downstream quality.
03Act when neededInvestigate issues, clarify expectations and protect the program.
Our operating frameworkReview. Monitor.
Review. Monitor.
Resolve. Improve.
Quality is an ongoing operating process—not a one-time approval badge.
02
Campaign controls
Advertisers define allowed sources, markets, messaging and conversion criteria.
03
Activity monitoring
Performance patterns and conversion quality are reviewed throughout the relationship.
Traffic standardsWhat responsible
What responsible
promotion looks like.
Campaign-specific rules always take priority. Publishers should disclose their real traffic methods and request approval before changing approach.
Transparent sources
Traffic origin, placement and acquisition method should be accurately declared.
Accurate messaging
Promotions should not misrepresent products, pricing, eligibility or expected results.
Approved brand use
Names, creatives, keywords and promotional codes must follow campaign rules.
Genuine customer intent
Automated, duplicated, incentivized or manipulated actions may be rejected where prohibited.
Conversion validation
Advertisers pay for eligible outcomes.
Recorded actions may be reviewed against campaign criteria before commission approval.
Duplicate or repeated actions
Incorrect geography or audience
Cancelled, refunded or incomplete transactions
Prohibited traffic or promotional methods
Activity inconsistent with genuine customer behavior