Customer acquisition
Drive qualified leads, registrations, downloads or purchases on a performance basis.
Reach new customers through a carefully managed network of performance publishers, with clear goals and accountable results.

From first briefing through optimization, OY turns your commercial objectives into a clear performance program.
Align markets, events, economics and customer experience.
Match suitable publishers and communicate requirements clearly.
We pair campaign strategy with controlled distribution, ongoing publisher management and conversion-level visibility.
Campaigns are matched with publishers based on channel, geography and audience fit.
Performance models structured around the actions that matter to your business.
Our managers monitor quality and work with both sides to improve results.
Built for brands that need performance without losing control of customer experience.
Drive qualified leads, registrations, downloads or purchases on a performance basis.
Develop landing pages and creative routes tailored to campaign objectives.
Test new geographies and traffic sources through an established partner network.
Different publisher models influence different moments—from discovery and research to decision and conversion.
Helpful guides, reviews and niche content that introduce your offer with context.
High-intent environments where customers evaluate their options.
Trusted voices and engaged audiences that build relevance.
Search, social, native, display and other measurable acquisition channels.
Define allowed markets, channels, messages and conversion criteria before launch.
Review performance in the context of validation, downstream quality and business fit.
Turn campaign evidence into better targeting, partner decisions and customer paths.